Akshaya is Never Diminishing. Akshaya is Nirantar.. ‘Akshaya’ signifies ‘eternal’, while Tritiya means ‘third’. Observed on the third lunar day of the spring month of Vaisakha in the Hindu calendar, Akshaya Tritiya or Akha Teej is celebrated with great fervour by Hindus and Jains as a day of new beginnings, endless wealth and prosperity, and the well-being of the soul. It is a supplication to Goddess Mahalakshmi to grant us Her bounty always. Akshaya Tritiya/ Akha Teej has its links to our much loved Puranas - the Birth of Sage Parasurama, the legend of the Akshaya Patra gifted to the Pandavas by Lord Krishna, and the selfless friendship between Krishna & Sudama.

This day falls on the 18th of April this year.

According to mythology, any task undertaken on Akshaya Tritiya grows in stature and cannot be destroyed. The Gods of Wealth & Prosperity, Lord Kuber and Goddess Lakshmi, are invoked and worshipped on this day. Whether to commence a new venture, solemnising nuptials, or investing in Fine Jewellery, this day is considered auspicious by Hindus across many regions of India.

The purchase of Gold & Silver jewellery has become an enduring custom on Akshaya Tritiya. It is not only an investment, but a lifestyle choice and an enhancement of the female form in all its glory.

Multi-hued Navarathna Bangles with semi-precious stones in a temple setting, is studded with Green Onyx, Spinel, Kyanite, Pearls, Citrine, Coral, Garnet, Moon Stone and Crystals encircling your wrist. 

The Necklace of the Gods. This stunning Silver necklace with a Gold polish is encircled by hand-painted miniatures of the Devi & Ganesha. They are further enhanced with Spinel, Crystals and Pearls. The Spinels are hand set in Chilai work, and square dimensions of them stud the base of each pendant. A piece that is sure to bring you luck, and admiring glances too.

The perfect symmetry of the Hexagon shape is considered lucky. Our karigars at Arnav have hand carved these Hexagonal Studs with Spinel, Pearls and Crystal. Worn with Western wear or Indian wear, these beauties are sure to enhance both, and bring you an extra bit of luck on this favourable day.

This Akshaya Tritiya, ARNAV has something very special lined up for you – quote the code ‘AKSHAYA10’ and avail a flat 3% off on Gold Jewellery and 10% off on Silver Jewellery! Offer valid only at the Arnav Store at Jayanagar, and on www.arnav.in. Offer ends on 18th April, 2018. Akshaya Tritiya wishes to all of you from all of us!

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